Deal Sheet: 2026 Ranger LARIAT

Conway Ford, Inc. · Conway, SC · VIN: 1FTER4KH6TLE24050

Negotiation Guide

Opening Offer

$50,175

Fair Price

$51,675

Walk Away Above

$52,250

• Recent buyers paid ~$781 below MSRP
• Sitting 17 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$47,543

Est. Invoice$49,127

Holdback$1,585

MSRP (Sticker)$52,825

Asking Price$52,825

Markup$0

Dealer Margin on This Car$5,283

Percentile100% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)-$458

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$556

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