Deal Sheet: 2026 Ranger LARIAT

Willis Ford, Inc. · Smyrna, DE · VIN: 1FTER4KH6TLE22847

Negotiation Guide

Opening Offer

$50,264

Fair Price

$51,764

Walk Away Above

$52,155

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$47,291

Est. Invoice$48,867

Holdback$1,576

MSRP (Sticker)$52,545

Asking Price$52,545

Markup$0

Dealer Margin on This Car$5,255

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$923

Avg Markup (Ranger)-$800

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$2,250

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