Deal Sheet: 2026 Ranger LARIAT

Gene Steffy Ford, LLC · Columbus, NE · VIN: 1FTER4KH6TLE18796

Negotiation Guide

Opening Offer

$49,760

Fair Price

$51,260

Walk Away Above

$51,808

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$47,120

Est. Invoice$48,690

Holdback$1,571

MSRP (Sticker)$52,355

Asking Price$52,355

Markup$0

Dealer Margin on This Car$5,236

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$1,115

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$750

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