Deal Sheet: 2026 Ranger LARIAT

Gary Yeomans Ford Palm Bay · Palm Bay, FL · VIN: 1FTER4KH6TLE18197

Negotiation Guide

Opening Offer

$49,263

Fair Price

$50,763

Walk Away Above

$51,309

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$46,670

Est. Invoice$48,225

Holdback$1,556

MSRP (Sticker)$51,855

Asking Price$51,855

Markup$0

Dealer Margin on This Car$5,186

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$587

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$403

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