Deal Sheet: 2026 Ranger LARIAT

Sunset Ford, Inc. · Sumner, WA · VIN: 1FTER4KH6TLE11900

Negotiation Guide

Opening Offer

$49,566

Fair Price

$51,066

Walk Away Above

$51,666

• Recent buyers paid ~$781 below MSRP
• Sitting 18 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$47,039

Est. Invoice$48,606

Holdback$1,568

MSRP (Sticker)$52,265

Asking Price$52,265

Markup$0

Dealer Margin on This Car$5,227

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$641

Avg Markup (Ranger)-$1,429

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$735

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