Deal Sheet: 2026 Ranger LARIAT

Golden Circle Ford, Inc. · Jackson, TN · VIN: 1FTER4KH6TLE04817

Negotiation Guide

Opening Offer

$48,826

Fair Price

$50,326

Walk Away Above

$50,870

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$46,274

Est. Invoice$47,816

Holdback$1,542

MSRP (Sticker)$51,415

Asking Price$51,415

Markup$0

Dealer Margin on This Car$5,142

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory219 vehicles

Avg Markup (All Models)-$400

Avg Markup (Ranger)$0

% Below MSRP86%

Avg Days to Sell11 days

Avg Sold Markup-$740

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