Deal Sheet: 2026 Ranger LARIAT

Bozard Ford · Saint Augustine, FL · VIN: 1FTER4KH5TLE28641

Negotiation Guide

Opening Offer

$49,384

Fair Price

$50,884

Walk Away Above

$51,275

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$46,499

Est. Invoice$48,048

Holdback$1,550

MSRP (Sticker)$51,665

Asking Price$51,665

Markup$0

Dealer Margin on This Car$5,167

Percentile100% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory607 vehicles

Avg Markup (All Models)+$374

Avg Markup (Ranger)-$129

% Below MSRP67%

Avg Days to Sell11 days

Avg Sold Markup-$1,283

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