Deal Sheet: 2026 Ranger LARIAT

Brinson Ford of Athens · Athens, TX · VIN: 1FTER4KH5TLE20586

Negotiation Guide

Opening Offer

$48,657

Fair Price

$50,157

Walk Away Above

$50,701

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$46,121

Est. Invoice$47,658

Holdback$1,537

MSRP (Sticker)$51,245

Asking Price$51,245

Markup$0

Dealer Margin on This Car$5,125

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$517

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$579

Cheaper Ranger LARIAT Inventory

Whaling City FordNew London, CT

-$2,000$50,63016d

Sanders Ford IncJacksonville, NC

-$2,000$53,37016d

Grappone FordBow, NH

-$2,000$48,88016d

Keyser & Miller Ford, Inc.Collegeville, PA

-$2,000$48,66016d

Beshore and Koller, Inc.Manchester, PA

-$2,000$50,45016d

Bob Bell Ford of Bel AirBel Air, MD

-$2,000$53,23016d

Kindle FordCape May Court House, NJ

-$2,000$53,78516d

Akins FordWinder, GA

-$2,000$49,7407d

Bob Thomas Ford, Inc.Hamden, CT

-$2,000$53,87516d

D-Patrick Boonville FordBoonville, IN

-$2,000$51,79016d