Deal Sheet: 2026 Ranger LARIAT

Jordan Ford, Ltd. · San Antonio, TX · VIN: 1FTER4KH5TLE16988

Negotiation Guide

Opening Offer

$48,612

Fair Price

$50,112

Walk Away Above

$50,656

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$46,080

Est. Invoice$47,616

Holdback$1,536

MSRP (Sticker)$51,200

Asking Price$51,200

Markup$0

Dealer Margin on This Car$5,120

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory507 vehicles

Avg Markup (All Models)-$708

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$779

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