Deal Sheet: 2026 Ranger LARIAT

Brondes Ford Inc. · Toledo, OH · VIN: 1FTER4KH4TLE29358

Negotiation Guide

Opening Offer

$48,085

Fair Price

$49,585

Walk Away Above

$50,128

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$45,603

Est. Invoice$47,123

Holdback$1,520

MSRP (Sticker)$50,670

Asking Price$50,670

Markup$0

Dealer Margin on This Car$5,067

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory142 vehicles

Avg Markup (All Models)-$1,005

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$820

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