Deal Sheet: 2026 Ranger LARIAT

Bozard Ford · Saint Augustine, FL · VIN: 1FTER4KH4TLE22071

Negotiation Guide

Opening Offer

$50,168

Fair Price

$51,668

Walk Away Above

$52,216

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$47,489

Est. Invoice$49,071

Holdback$1,583

MSRP (Sticker)$52,765

Asking Price$52,765

Markup$0

Dealer Margin on This Car$5,277

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory607 vehicles

Avg Markup (All Models)+$374

Avg Markup (Ranger)-$129

% Below MSRP67%

Avg Days to Sell11 days

Avg Sold Markup-$1,283

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