Deal Sheet: 2026 Ranger LARIAT

Beach Ford, Inc. · Virginia Beach, VA · VIN: 1FTER4KH4TLE05285

Negotiation Guide

Opening Offer

$50,888

Fair Price

$52,388

Walk Away Above

$52,939

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$48,141

Est. Invoice$49,746

Holdback$1,605

MSRP (Sticker)$53,490

Asking Price$53,490

Markup$0

Dealer Margin on This Car$5,349

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory302 vehicles

Avg Markup (All Models)-$420

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$728

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