Deal Sheet: 2026 Ranger LARIAT

John Megel Ford · Cleveland, GA · VIN: 1FTER4KH4TLE04489

Negotiation Guide

Opening Offer

$50,650

Fair Price

$52,150

Walk Away Above

$52,700

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$47,925

Est. Invoice$49,523

Holdback$1,598

MSRP (Sticker)$53,250

Asking Price$53,250

Markup$0

Dealer Margin on This Car$5,325

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$521

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$574

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