Deal Sheet: 2026 Ranger LARIAT

Gustafson Ford, LLC · Kewanee, IL · VIN: 1FTER4KH3TLE20909

Negotiation Guide

Opening Offer

$48,120

Fair Price

$49,620

Walk Away Above

$50,163

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$45,635

Est. Invoice$47,156

Holdback$1,521

MSRP (Sticker)$50,705

Asking Price$50,705

Markup$0

Dealer Margin on This Car$5,071

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)-$375

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell7 days

Avg Sold Markup-$1,200

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