Deal Sheet: 2026 Ranger LARIAT

Ford of Franklin · Franklin, TN · VIN: 1FTER4KH3TLE19999

Negotiation Guide

Opening Offer

$51,079

Fair Price

$52,579

Walk Away Above

$52,970

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$48,024

Est. Invoice$49,625

Holdback$1,601

MSRP (Sticker)$53,360

Asking Price$53,360

Markup$0

Dealer Margin on This Car$5,336

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory455 vehicles

Avg Markup (All Models)-$65

Avg Markup (Ranger)$0

% Below MSRP81%

Avg Days to Sell11 days

Avg Sold Markup-$591

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