Deal Sheet: 2026 Ranger LARIAT

Heritage Valley Ford, Inc. · Putnam, CT · VIN: 1FTER4KH2TLE18178

Negotiation Guide

Opening Offer

$50,093

Fair Price

$51,593

Walk Away Above

$52,142

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$47,421

Est. Invoice$49,002

Holdback$1,581

MSRP (Sticker)$52,690

Asking Price$52,690

Markup$0

Dealer Margin on This Car$5,269

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)-$1,013

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$850

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