Deal Sheet: 2026 Ranger LARIAT

Rodeo Ford, Inc. · Goodyear, AZ · VIN: 1FTER4KH2TLE08850

Negotiation Guide

Opening Offer

$48,935

Fair Price

$50,435

Walk Away Above

$50,980

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$46,373

Est. Invoice$47,918

Holdback$1,546

MSRP (Sticker)$51,525

Asking Price$51,525

Markup$0

Dealer Margin on This Car$5,153

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$662

Avg Markup (Ranger)-$286

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$720

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