Deal Sheet: 2026 Ranger LARIAT

Duncan Ford · Blacksburg, VA · VIN: 1FTER4KH1TLE31424

Negotiation Guide

Opening Offer

$49,874

Fair Price

$51,374

Walk Away Above

$51,922

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$47,223

Est. Invoice$48,797

Holdback$1,574

MSRP (Sticker)$52,470

Asking Price$52,470

Markup$0

Dealer Margin on This Car$5,247

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$846

Avg Markup (Ranger)-$500

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$1,000

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