Deal Sheet: 2026 Ranger LARIAT

Palmetto Ford · Charleston, SC · VIN: 1FTER4KH1TLE30743

Negotiation Guide

Opening Offer

$50,364

Fair Price

$51,864

Walk Away Above

$52,255

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$47,381

Est. Invoice$48,960

Holdback$1,579

MSRP (Sticker)$52,645

Asking Price$52,645

Markup$0

Dealer Margin on This Car$5,265

Percentile100% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory294 vehicles

Avg Markup (All Models)-$68

Avg Markup (Ranger)$0

% Below MSRP83%

Avg Days to Sell11 days

Avg Sold Markup-$309

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