Deal Sheet: 2026 Ranger LARIAT

College Station Ford · College Station, TX · VIN: 1FTER4KH1TLE29320

Negotiation Guide

Opening Offer

$48,811

Fair Price

$50,311

Walk Away Above

$50,855

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$46,260

Est. Invoice$47,802

Holdback$1,542

MSRP (Sticker)$51,400

Asking Price$51,400

Markup$0

Dealer Margin on This Car$5,140

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$664

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$432

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