Deal Sheet: 2026 Ranger LARIAT

AutoNation Ford Jacksonville · Jacksonville, FL · VIN: 1FTER4KH1TLE28930

Negotiation Guide

Opening Offer

$48,549

Fair Price

$50,049

Walk Away Above

$50,440

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$45,747

Est. Invoice$47,272

Holdback$1,525

MSRP (Sticker)$50,830

Asking Price$50,830

Markup$0

Dealer Margin on This Car$5,083

Percentile100% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$8

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$132

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