Deal Sheet: 2026 Ranger LARIAT

Lakeland Ford · Lakeland, FL · VIN: 1FTER4KH0TLE33925

Negotiation Guide

Opening Offer

$49,179

Fair Price

$50,679

Walk Away Above

$51,224

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$46,593

Est. Invoice$48,146

Holdback$1,553

MSRP (Sticker)$51,770

Asking Price$51,770

Markup$0

Dealer Margin on This Car$5,177

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory382 vehicles

Avg Markup (All Models)-$772

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$813

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