Deal Sheet: 2026 Ranger LARIAT

Coughlin Ford of Heath · Newark, OH · VIN: 1FTER4KH0TLE33567

Negotiation Guide

Opening Offer

$50,048

Fair Price

$51,548

Walk Away Above

$52,097

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$47,381

Est. Invoice$48,960

Holdback$1,579

MSRP (Sticker)$52,645

Asking Price$52,645

Markup$0

Dealer Margin on This Car$5,265

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$603

Avg Markup (Ranger)-$400

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$368

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