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Deal Sheet: 2026 Ranger LARIAT
Ray Seraphin Ford, Inc. · Rockville, CT · VIN: 1FTER4KH0TLE20320
This Is Already a Great Deal
Opening Offer
$49,994
Asking Price
$51,540
Max Price
$51,540
- • Recent buyers paid ~$943 below MSRP
- • Sitting 46 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $566 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,186
Est. Invoice$49,792
Holdback (est.)$1,606
MSRP (Sticker)$53,540
Asking Price$51,540
Markup-$2,000
Est. Dealer Margin on This Car$3,354
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold594
Avg Markup-$943
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell24 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)-$2,902
Avg Markup (Ranger)-$2,000
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$409
Price History
Jul 9, 2026$53,540 → $51,540(-$2,000)
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