Deal Sheet: 2026 Ranger LARIAT

Ford of Columbia · Columbia, TN · VIN: 1FTER4JH2TLE04394

Negotiation Guide

Opening Offer

$44,373

Fair Price

$45,873

Walk Away Above

$46,404

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$42,242

Est. Invoice$43,650

Holdback$1,408

MSRP (Sticker)$46,935

Asking Price$46,935

Markup$0

Dealer Margin on This Car$4,694

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$741

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$250

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