Deal Sheet: 2025 Ranger XLT

Johnson Ford, Inc. · Atmore, AL · VIN: 1FTER4GH2SLE63211

This Is Already a Great Deal

Opening Offer

$37,185

Asking Price

$38,335

Max Price

$38,335

• Recent buyers paid ~$550 below MSRP
• Asking price is already $1,450 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,302

Est. Invoice$37,512

Holdback (est.)$1,210

MSRP (Sticker)$40,335

Asking Price$38,335

Markup-$2,000

Est. Dealer Margin on This Car$2,034

Percentile13% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1682

Avg Markup-$550

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell17 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$894

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$500

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