Deal Sheet: 2026 Super Duty F-350 LARIAT

Ed Kenley Ford Inc · Layton, UT · VIN: 1FT8W3BN9TEE91252

Negotiation Guide

Opening Offer

$72,472

Fair Price

$73,972

Walk Away Above

$74,221

• Recent buyers paid ~$11 below MSRP
• Sitting 43 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$67,023

Est. Invoice$69,257

Holdback (est.)$2,234

MSRP (Sticker)$74,470

Asking Price$74,470

Markup$0

Est. Dealer Margin on This Car$7,447

Percentile100% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold1644

Avg Markup-$11

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$2,225

Avg Markup (Super Duty)-$470

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$903

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