Deal Sheet: 2026 Super Duty F-250 Platinum

Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FT8W2BT6TEC78011

Negotiation Guide

Opening Offer

$93,061

Fair Price

$94,561

Walk Away Above

$94,921

• Recent buyers paid ~$13 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$85,752

Est. Invoice$88,610

Holdback (est.)$2,858

MSRP (Sticker)$95,280

Asking Price$95,280

Markup$0

Est. Dealer Margin on This Car$9,528

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold760

Avg Markup-$13

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory352 vehicles

Avg Markup (All Models)-$2,740

Avg Markup (Super Duty)-$521

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,203

Cheaper Super Duty F-250 Platinum Inventory

Saybrook Ford, Inc.Old Saybrook, CT

-$2,500$80,74047d

Lakeside FordFerriday, LA

-$2,500$94,33547d

Town & Country FordPort Arthur, TX

-$2,500$99,12547d

Haldeman Ford of Kutztown, Inc.Kutztown, PA

-$2,500$94,06547d

Wade FordSmyrna, GA

-$2,500$97,29047d

Lutesville Motor CompanyMarble Hill, MO

-$2,500$91,29547d

Crossroads Ford of SumterSumter, SC

-$2,500$95,97047d

Johnson Ford, Inc.Atmore, AL

-$2,500$92,66047d

Permian FordHobbs, NM

-$2,500$98,88047d

High Desert FordVictorville, CA

-$2,500$91,47047d