Deal Sheet: 2026 Super Duty F-250 Platinum

Hennessy Ford Atlanta · Atlanta, GA · VIN: 1FT8W2BT3TEC01354

Negotiation Guide

Opening Offer

$96,221

Fair Price

$97,721

Walk Away Above

$98,110

• Recent buyers paid ~$13 below MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$88,650

Est. Invoice$91,605

Holdback (est.)$2,955

MSRP (Sticker)$98,500

Asking Price$98,500

Markup$0

Est. Dealer Margin on This Car$9,850

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold760

Avg Markup-$13

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory411 vehicles

Avg Markup (All Models)-$39

Avg Markup (Super Duty)-$250

% Below MSRP66%

Avg Days to Sell23 days

Avg Sold Markup-$615

Cheaper Super Duty F-250 Platinum Inventory

Saybrook Ford, Inc.Old Saybrook, CT

-$2,500$80,74048d

Lakeside FordFerriday, LA

-$2,500$94,33548d

Town & Country FordPort Arthur, TX

-$2,500$99,12548d

Haldeman Ford of Kutztown, Inc.Kutztown, PA

-$2,500$94,06548d

Wade FordSmyrna, GA

-$2,500$97,29048d

Lutesville Motor CompanyMarble Hill, MO

-$2,500$91,29548d

Crossroads Ford of SumterSumter, SC

-$2,500$95,97048d

Johnson Ford, Inc.Atmore, AL

-$2,500$92,66048d

Permian FordHobbs, NM

-$2,500$98,88048d

High Desert FordVictorville, CA

-$2,500$91,47048d