Deal Sheet: 2026 Super Duty F-250 LARIAT

Appel Ford, Inc. · Brenham, TX · VIN: 1FT8W2BNXTEF28898

Negotiation Guide

Opening Offer

$72,002

Fair Price

$73,502

Walk Away Above

$73,506

• Recent buyers paid ~$8 below MSRP

Price Breakdown

Est. Dealer Cost$66,159

Est. Invoice$68,364

Holdback (est.)$2,205

MSRP (Sticker)$73,510

Asking Price$73,510

Markup$0

Est. Dealer Margin on This Car$7,351

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2287

Avg Markup-$8

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$1,866

Avg Markup (Super Duty)-$387

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$510

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