Deal Sheet: 2026 Super Duty F-250 LARIAT

Gwinnett Place Ford · Duluth, GA · VIN: 1FT8W2BN3TEE97543

Negotiation Guide

Opening Offer

$77,762

Fair Price

$79,262

Walk Away Above

$79,266

• Recent buyers paid ~$8 below MSRP

Price Breakdown

Est. Dealer Cost$71,343

Est. Invoice$73,721

Holdback (est.)$2,378

MSRP (Sticker)$79,270

Asking Price$79,270

Markup$0

Est. Dealer Margin on This Car$7,927

Percentile100% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2287

Avg Markup-$8

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$2,592

Avg Markup (Super Duty)-$852

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,432

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