Deal Sheet: 2026 Super Duty F-250 Platinum

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FT8W2BM5TEC36325

Negotiation Guide

Opening Offer

$97,074

Fair Price

$98,574

Walk Away Above

$98,967

• Recent buyers paid ~$13 below MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$89,424

Est. Invoice$92,405

Holdback (est.)$2,981

MSRP (Sticker)$99,360

Asking Price$99,360

Markup$0

Est. Dealer Margin on This Car$9,936

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold760

Avg Markup-$13

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory445 vehicles

Avg Markup (All Models)-$2,390

Avg Markup (Super Duty)-$300

% Below MSRP95%

Avg Days to Sell24 days

Avg Sold Markup-$954

Cheaper Super Duty F-250 Platinum Inventory

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-$2,500$80,74048d

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-$2,500$94,33548d

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-$2,500$99,12548d

Haldeman Ford of Kutztown, Inc.Kutztown, PA

-$2,500$94,06548d

Wade FordSmyrna, GA

-$2,500$97,29048d

Lutesville Motor CompanyMarble Hill, MO

-$2,500$91,29548d

Crossroads Ford of SumterSumter, SC

-$2,500$95,97048d

Johnson Ford, Inc.Atmore, AL

-$2,500$92,66048d

Permian FordHobbs, NM

-$2,500$98,88048d

High Desert FordVictorville, CA

-$2,500$91,47048d