Deal Sheet: 2026 Super Duty F-250 LARIAT

Heritage Ford of Vernal, Inc. · Vernal, UT · VIN: 1FT8W2BM4TEC49728

Negotiation Guide

Opening Offer

$85,089

Fair Price

$86,589

Walk Away Above

$86,932

• Recent buyers paid ~$8 below MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$78,548

Est. Invoice$81,166

Holdback (est.)$2,618

MSRP (Sticker)$87,275

Asking Price$87,275

Markup$0

Est. Dealer Margin on This Car$8,728

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2287

Avg Markup-$8

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$2,268

Avg Markup (Super Duty)-$522

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$500

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