Deal Sheet: 2026 Super Duty F-250 LARIAT

Tony Serra Ford, Inc. · Sylacauga, AL · VIN: 1FT8W2AN5TEC83221

Negotiation Guide

Opening Offer

$67,334

Fair Price

$68,834

Walk Away Above

$69,094

• Recent buyers paid ~$8 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$62,420

Est. Invoice$64,500

Holdback (est.)$2,081

MSRP (Sticker)$69,355

Asking Price$69,355

Markup$0

Est. Dealer Margin on This Car$6,936

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2287

Avg Markup-$8

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$2,329

Avg Markup (Super Duty)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,267

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