Deal Sheet: 2026 Super Duty F-250 LARIAT

Hull Dobbs Ford · Birmingham, AL · VIN: 1FT8W2AN2TEC86965

Negotiation Guide

Opening Offer

$69,693

Fair Price

$71,193

Walk Away Above

$71,449

• Recent buyers paid ~$8 below MSRP
• Sitting 46 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$64,535

Est. Invoice$66,686

Holdback (est.)$2,151

MSRP (Sticker)$71,705

Asking Price$71,705

Markup$0

Est. Dealer Margin on This Car$7,171

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2287

Avg Markup-$8

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$2,804

Avg Markup (Super Duty)-$870

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,335

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