Deal Sheet: 2026 Super Duty F-250 Platinum

Tony Serra Ford, Inc. · Sylacauga, AL · VIN: 1FT7W2BT8TED52766

Negotiation Guide

Opening Offer

$94,063

Fair Price

$95,563

Walk Away Above

$95,944

• Recent buyers paid ~$13 below MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$86,693

Est. Invoice$89,582

Holdback (est.)$2,890

MSRP (Sticker)$96,325

Asking Price$96,325

Markup$0

Est. Dealer Margin on This Car$9,633

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold760

Avg Markup-$13

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$2,329

Avg Markup (Super Duty)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,267

Cheaper Super Duty F-250 Platinum Inventory

Saybrook Ford, Inc.Old Saybrook, CT

-$2,500$80,74048d

Lakeside FordFerriday, LA

-$2,500$94,33548d

Town & Country FordPort Arthur, TX

-$2,500$99,12548d

Haldeman Ford of Kutztown, Inc.Kutztown, PA

-$2,500$94,06548d

Wade FordSmyrna, GA

-$2,500$97,29048d

Lutesville Motor CompanyMarble Hill, MO

-$2,500$91,29548d

Crossroads Ford of SumterSumter, SC

-$2,500$95,97048d

Johnson Ford, Inc.Atmore, AL

-$2,500$92,66048d

Permian FordHobbs, NM

-$2,500$98,88048d

High Desert FordVictorville, CA

-$2,500$91,47048d