Deal Sheet: 2026 Super Duty F-250 Platinum

Red Rock Ford of Dickinson, Inc. · Dickinson, ND · VIN: 1FT7W2BT7TEE12164

Negotiation Guide

Opening Offer

$96,483

Fair Price

$97,983

Walk Away Above

$98,281

• Recent buyers paid ~$13 below MSRP
• Sitting 43 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$88,722

Est. Invoice$91,679

Holdback (est.)$2,957

MSRP (Sticker)$98,580

Asking Price$98,580

Markup$0

Est. Dealer Margin on This Car$9,858

Percentile100% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold760

Avg Markup-$13

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,464

Avg Markup (Super Duty)-$339

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$798

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