This Is Already a Great Deal
Opening Offer
$56,202
Asking Price
$57,940
Max Price
$57,940
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,629 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$54,396
Est. Invoice$56,209
Holdback (est.)$1,813
MSRP (Sticker)$60,440
Asking Price$57,940
Markup-$2,500
Est. Dealer Margin on This Car$3,544
Percentile42% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory81 vehicles
Avg Markup (All Models)-$2,241
Avg Markup (Bronco)-$2,500
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$667
Price History
Jul 9, 2026$60,440 → $57,940(-$2,500)
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