This Is Already a Great Deal
Opening Offer
$59,990
Asking Price
$60,100
Max Price
$60,100
- • Recent buyers paid ~$426 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,574 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$59,490
Est. Invoice$61,473
Holdback (est.)$1,983
MSRP (Sticker)$66,100
Asking Price$60,100
Markup-$6,000
Est. Dealer Margin on This Car$610
Percentile24% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)+$780
Avg Markup (Bronco)-$2,250
% Below MSRP52%
Avg Days to Sell15 days
Avg Sold Markup-$170
Price History
Jul 9, 2026$65,100 → $60,100(-$5,000)
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