This Is Already a Great Deal
Opening Offer
$53,569
Asking Price
$52,965
Max Price
$52,965
- • Recent buyers paid ~$426 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,574 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,069
Est. Invoice$54,837
Holdback (est.)$1,769
MSRP (Sticker)$58,965
Asking Price$52,965
Markup-$6,000
Est. Dealer Margin on This Car$-104
Percentile24% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory91 vehicles
Avg Markup (All Models)-$2,956
Avg Markup (Bronco)-$2,857
% Below MSRP100%
Avg Days to Sell14 days
Avg Sold Markup-$572
Price History
Jul 9, 2026$57,965 → $52,965(-$5,000)
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