This Is Already a Great Deal
Opening Offer
$59,694
Asking Price
$61,540
Max Price
$61,540
- • Recent buyers paid ~$426 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,074 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$57,636
Est. Invoice$59,557
Holdback (est.)$1,921
MSRP (Sticker)$64,040
Asking Price$61,540
Markup-$2,500
Est. Dealer Margin on This Car$3,904
Percentile42% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory295 vehicles
Avg Markup (All Models)-$41
Avg Markup (Bronco)-$1,850
% Below MSRP65%
Avg Days to Sell19 days
Avg Sold Markup-$214
Price History
Jul 9, 2026$64,040 → $61,540(-$2,500)
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