This Is Already a Great Deal
Opening Offer
$57,857
Asking Price
$57,230
Max Price
$57,230
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,604 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$57,357
Est. Invoice$59,269
Holdback (est.)$1,912
MSRP (Sticker)$63,730
Asking Price$57,230
Markup-$6,500
Est. Dealer Margin on This Car$-127
Percentile4% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory297 vehicles
Avg Markup (All Models)-$2,044
Avg Markup (Bronco)-$2,408
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$912
Price History
Jul 9, 2026$62,730 → $57,230(-$5,500)
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