This Is Already a Great Deal
Opening Offer
$58,541
Asking Price
$57,990
Max Price
$57,990
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $5,599 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$58,041
Est. Invoice$59,976
Holdback (est.)$1,935
MSRP (Sticker)$64,490
Asking Price$57,990
Markup-$6,500
Est. Dealer Margin on This Car$-51
Percentile4% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$2,589
Avg Markup (Bronco)-$3,700
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,150
Price History
Jun 20, 2026$63,490 → $62,990(-$500)
Jul 9, 2026$62,990 → $57,990(-$5,000)
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