This Is Already a Great Deal
Opening Offer
$58,181
Asking Price
$57,590
Max Price
$57,590
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $5,602 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$57,681
Est. Invoice$59,604
Holdback (est.)$1,923
MSRP (Sticker)$64,090
Asking Price$57,590
Markup-$6,500
Est. Dealer Margin on This Car$-91
Percentile4% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory16 vehicles
Avg Markup (All Models)-$3,125
Avg Markup (Bronco)-$5,500
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$500
Price History
Jun 20, 2026$63,090 → $62,090(-$1,000)
Jul 9, 2026$62,090 → $57,590(-$4,500)
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