This Is Already a Great Deal
Opening Offer
$53,938
Asking Price
$53,375
Max Price
$53,375
- • Recent buyers paid ~$418 below MSRP
- • Sitting 35 days (avg 21) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,186 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,438
Est. Invoice$55,219
Holdback (est.)$1,781
MSRP (Sticker)$59,375
Asking Price$53,375
Markup-$6,000
Est. Dealer Margin on This Car$-63
Percentile26% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2415
Avg Markup-$418
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)-$2,750
Avg Markup (Bronco)-$2,909
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,163
Price History
Jul 11, 2026$57,375 → $53,375(-$4,000)
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