This Is Already a Great Deal
Opening Offer
$55,778
Asking Price
$55,420
Max Price
$55,420
- • Recent buyers paid ~$412 below MSRP
- • Sitting 38 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,230 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$55,278
Est. Invoice$57,121
Holdback (est.)$1,843
MSRP (Sticker)$61,420
Asking Price$55,420
Markup-$6,000
Est. Dealer Margin on This Car$142
Percentile26% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold2020
Avg Markup-$412
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell24 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$2,792
Avg Markup (Bronco)-$2,167
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$854
Price History
Jul 9, 2026$60,420 → $55,420(-$5,000)
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