This Is Already a Great Deal
Opening Offer
$54,184
Asking Price
$55,860
Max Price
$55,860
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,644 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,524
Est. Invoice$54,275
Holdback (est.)$1,751
MSRP (Sticker)$58,360
Asking Price$55,860
Markup-$2,500
Est. Dealer Margin on This Car$3,336
Percentile42% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)+$276
Avg Markup (Bronco)-$2,500
% Below MSRP58%
Avg Days to Sell16 days
Avg Sold Markup-$313
Price History
Jul 9, 2026$58,360 → $55,860(-$2,500)
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