This Is Already a Great Deal
Opening Offer
$55,220
Asking Price
$54,800
Max Price
$54,800
- • Recent buyers paid ~$1,190 below MSRP
- • Sitting 46 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $4,419 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$54,720
Est. Invoice$56,544
Holdback (est.)$1,824
MSRP (Sticker)$60,800
Asking Price$54,800
Markup-$6,000
Est. Dealer Margin on This Car$80
Percentile25% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold2206
Avg Markup-$1,190
Median Markup$0
Best Deal-$6,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory315 vehicles
Avg Markup (All Models)-$2,029
Avg Markup (Bronco)-$3,000
% Below MSRP94%
Avg Days to Sell24 days
Avg Sold Markup-$584
Price History
Jul 9, 2026$58,800 → $54,800(-$4,000)
Cheaper Bronco Badlands Inventory
Jack Schmitt FordCollinsville, IL
-$6,500$61,29546d
Ford of FranklinFranklin, TN
-$6,500$54,16046d
Broadway Ford Truck Sales, Inc.St Louis, MO
-$6,500$58,43546d
Schicker Ford of St. LouisSt Louis, MO
-$6,500$59,87046d
Mac Haik Ford of DeSotoDe Soto, TX
-$6,500$56,95046d
Wills Point Ford, Inc.Wills Point, TX
-$6,500$53,60020d
Tommie Vaughn Motors, Inc.Houston, TX
-$6,500$53,78046d
Randall Reed's Planet FordHumble, TX
-$6,500$55,39546d
Gabriel/Jordan FordLivingston, TX
-$6,500$52,80546d
Leif Johnson Ford of ManorManor, TX
-$6,500$55,79046d