This Is Already a Great Deal
Opening Offer
$68,108
Asking Price
$68,620
Max Price
$68,620
- • Recent buyers paid ~$1,190 below MSRP
- • Sitting 46 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $4,827 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,608
Est. Invoice$69,862
Holdback (est.)$2,254
MSRP (Sticker)$75,120
Asking Price$68,620
Markup-$6,500
Est. Dealer Margin on This Car$1,012
Percentile4% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold2206
Avg Markup-$1,190
Median Markup$0
Best Deal-$6,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$3,856
Avg Markup (Bronco)-$4,500
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$889
Price History
Jul 9, 2026$74,120 → $68,620(-$5,500)
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