This Is Already a Great Deal
Opening Offer
$62,002
Asking Price
$63,920
Max Price
$63,920
- • Recent buyers paid ~$426 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,074 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$59,778
Est. Invoice$61,771
Holdback (est.)$1,993
MSRP (Sticker)$66,420
Asking Price$63,920
Markup-$2,500
Est. Dealer Margin on This Car$4,142
Percentile42% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory157 vehicles
Avg Markup (All Models)-$2,834
Avg Markup (Bronco)-$2,500
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$935
Price History
Jul 9, 2026$66,420 → $63,920(-$2,500)
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